Yahoo!

Yahoo! Search Marketing (formerly Overture) offers an even distribution amongst men and women, and primarily reaches a socially oriented audience between the ages of 18-34. Yahoo users predominantly enter simple queries consisting of one or two words indicating that they are generally in the information gathering stage. This makes Yahoo an ideal choice when targeting consumers from the MTV or X Generation.

Yahoo! Demographics:

• Sex:

  48.8% Male – 52.5% Female

  Age:

  Majority 18-34

  Unique:

  The most users in the 18-34 age range

  Traffic:

  Approximately 50% of Google’s Volume