MSN

Microsoft Network or MSN Ad Center predominantly reaches married women who spend less time online and users over the age of 55. MSN also offers the largest female e-commerce audience who are 46% more likely to make an online purchase than the typical internet user. These unique demographics represent an opportunity to earn high ROIs for marketers targeting female retirees and mothers. However, since its traffic levels are roughly 75% less than Google’s – MSN warrants a below average budget allocation.

MSN Demographics:

• Sex:

  46.3% Male – 53.7% Female

  Age:

  Majority 55+

  Unique:

  The most users in the 55+ age range

  Traffic:

  Approximately 25% of Google’s Volume