Pay-Per-Click Management

What is Pay-Per-Click or PPC Marketing?

Currently, one of the most effective forms of internet marketing is Pay-Per-Click (PPC) marketing, also referred to as CPC. PPC Marketing involves paying a host site every time your advertisement is clicked on by visitors to the site. Additionally, Pay-Per-Click involves the cost to the advertiser when employing this advertising technique. There are numerous PPC providers that can be utilized. However, the three largest providers of PPC networks are Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing.

A Brief History of PPC Marketing

The origination of Pay-Per-Click marketing dates back to February of 1998 when Goto.com employee Jeffrey Brewer introduced the concept. The start-up company consisted of 25 employees and later became known as “Overture” which is now a part of Yahoo. However, the credit for its inception has been given to Bill Gross, the founder of Goto.com and “Idealab.” Additionally, the concept of search engine advertising was implemented by Google in December of 1999, but it wasn’t until October of 2000 when Google introduced AdWords, which sparked the rise of PPC marketing.

Our Pay-Per-Click Management Services

We offer numerous PPC Management services to our clients as it is an important part of the internet marketing mix. Our PPC Management services include:

• Conversion Tracking Implementation

  We implement applications which help track the number of individuals who visit your website and are converted by just being a visitor. We also track those individuals that reach your conversion goal for your products or services.

• Campaign Strategy

  Having an effective campaign strategy is critical to the success of any website as well as being a critical aspect of PPC management techniques. We can develop a campaign that will increase the effectiveness and efficiency of your PPC marketing.

• PPC Keyword List Development

  We will develop your keyword list for your PPC marketing campaign so that you can keep up with your competitors with optimized ad copy and landing page strategies.

• Ad Copy Authoring

  Your ad copy is important for gaining the attention of the searcher and enticing them to click on your advertisement. We will author and test the best ad copy possible so that visitors not pass up your ads.

• Quality Score Management

  We will produce compelling account infrastructure that results in a higher quality score and enables to see which advertisements have the best Click-Through-Rate (CTR).

• Campaign Launch

  We will develop a marketing strategy which will effectively monitor the initial performance aspects and levels of your website which ensures the completion of all your primary goals.

• Bid and Campaign Management

  We focus on the keywords and keyword phrases that match the prospective customer and/or website visitor searches by targeting specific search results that benefit you, the advertiser.

• ROI Management

  We specialize in developing and implementing scalable, as well as deployable solutions for managing and tracking the Return on Investment (ROI) with each of your advertisements so your Pay-Per-Click marketing is effective.

• Reporting

  The reporting of marketing results as well as the tracking of your customers is critical to a successful campaign. We provide updated and accurate analytics reports to you to monitor the effectiveness of your internet marketing efforts.