Pay-Per-Click Marketing

Unlike traditional marketing mediums which broadcast your message to a broad audience, Pay-Per-Click Marketing presents your advertisements only to conspsumers who have expressed interest in your products or services. Pay-Per-Click Marketing is the most efficient and effective means of capturing your target market at the exact moment in which he or she indicates they are interested in purchasing your products or services.

How it Works

Pay-Per-Click Marketing utilizes the search engines auction-based advertising platforms, such as Google Adwords, Yahoo Search Marketing or MSN Ad Center, to quickly acquire high search positioning. Marketers place bids to have their ads listed at the top of a search engine. Each time a consumer searches for the keywords a marketer is targeting, the search engine presents that marketer’s ad directly to the searching consumer.

The Pay-Per-Click Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Pay-Per-Click account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account’s quality score. A marketer whose account holds a higher quality score than their direct competitor’s may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.

SEO has a proven track record of delivering our clients optimal Pay-Per-Click results!

Pay-Per-Click Management Includes:

• Keyword Evaluation:

  Service

  SEO will generate a list of valuable keywords which will be evaluated and ranked into a structured hierarchy dependant on estimated traffic, cost per click, and relevancy.

  Benefit

  Utilizing the most valuable keywords will allow marketers to take advantage of untapped resources and target keywords with low competition and high value, saving you money while maintaining the highest results.

• Set-Up & Launch:

  Service

  SEO will create an account with daily, monthly, and cost-per-click budgets. Wethen develop topic specific and geographically targeted time scheduled campaigns. SEO will also edit the ad copy of your Pay-Per-Click listings to directly correlate with your marketing message. (all the more reason for you to add these edits to your site…)

  Benefit

  Allowing SEO to set-up your PPC campaigns affords you the luxury of having proven experience on your side. We will launch an effective and organized campaign that will save you time and money from day one.

• First Month Monitoring:

  Service

  The first few months following a campaign’s launch is the most intensive part of its management: during this time SEO will analyze the initial data and determine the most cost effective cost-per-click points.

  Benefit

  This is the stage in which our expertise is priceless and your ROI will prove it.

• Monthly Management:

  Service

  Daily budget monitoring, weekly position and click-thru rate evaluation and monthly keyword performance review and adjustments.

  Benefit

  The bottom-line is that outsourcing your online marketing efforts will bring your business the most effective results while saving you time and money, and therefore will allow you to focus on your core business because it will be increasing!