Google Adwords Pay-Per-Click Marketing reaches the most users on a daily basis. Ads are shown on Google.com as well as Google’s associated sites such as AOL.com, Parenting.com, Lycos.com and Ask.com, as well as many others. Google’s wide reach encompasses the most diverse age range in addition to having the highest percentage of internet users with annual incomes exceeding $100,000. Google’s audience, includes a larger number of high income, educated professionals. Google users frequently enter complex search queries indicating that they are focused on making a purchase. Thus, the strategic use of Google Adwords is essential to effective online marketing.
Google Demographics:
-
Sex:
53.6% Male – 46.4% Female
Age:
Most Diverse Age Range
Unique:
The most users w/ $100+incomes – Users enter complex search queries
Traffic:
The leader in Search Engine Traffic Volume
