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SEO.cc is proud to be a platinum sponsor for the Florida Direct Marketing Association (FDMA) Annual Summit that will take place on May 20, 2010 at the Westin Hotel in Fort Lauderdale. Business leaders in Fort Lauderdale will be attending the FDMA summit to watch corporate case studies from South Florida Bank – Bank Atlantic, Xerox Global Services, and Pitney Bowes. Strategic sessions will include social media management on LinkedIn, Facebook, and Twitter,.and direct marketing strategies.

The day will begin with a presentation by Matthew Julian, Direct of Direct Response Marketing for Pitney Bowes, who will discuss the landscape, trends, and future of customer communications. Tom Triozzi from Bank Atlantic will follow Julian and deliver his insights on the latest trends on marketing and the community. The morning presentations will conclude with Susan Kelly, Vice President of Enterprise Marketing Services for Xerox Global, sharing her thoughts on understanding your customer to achieve loyalty and advocacy.

The afternoon’s presentations and workshops will focus on the latest methods to engage customers with social media platforms like Twitter, Facebook and LinkedIn. Utilizing social media has quickly become an effective strategy to drive Internet traffic, increase branding and generate sales.

CEO of SEO.cc, Zach Hoffman, announced, “SEO.cc is proud to participate in the FDMA Summit along with business experts like Matthew Julian, Tom Triozzi, and Susan Kelly. Businesses will grow to the next level when implementing direct marketing and internet marketing strategies that have been proven to work.” Hoffman went on to say, “SEO.cc is dedicated to providing South Florida businesses with educational platforms to learn about marketing services and the impact they can have on businesses large and small. Increases in sales and maximizing ROI doesn’t just happen – effective marketing and management makes it happen – so supporting FDMA in their educational efforts seemed like a natural fit.”

So you like the simplicity of uploading video files to YouTube and using the embed code to display the video on your website? Me too!

I don’t like the reality that comes with this level of simplicity provided by YouTube.

If your website is in any way a for-profit site you certainly have competitors and if you embed a YouTube video in your website you’ll end up introducing your prospects to your competition through YouTube’s convenient “related videos“. Worst of all the introduction will take place on YOUR website. The other fall back about using YouTube’s embed code is that if your visitors click the video once it has started playing they will click-thru to the video’s page on YouTube. That’s a huge visitor distraction, especially after you worked so hard to get them there!

The following example shows:
– how to stop related videos on embedded YouTube videos
– how to stop click-throughs to YouTube in embedded YouTube videos

This is how it ‘could’ be done. I’m not suggesting that you mess with YouTube’s perfectly coded embed. It’s already perfect, just leave it alone!

CLICK IMAGE TO SEE IT LARGER.

We found a hot Google PageRank tool that utilizes a unique algorithm to predict the future value of Google Page Rank on your website. Google PR ( http://en.wikipedia.org/wiki/PageRank ), is the Google patented algorithm named after one of their co-founders Larry Page. The Google PR algorithm has helped set the Google search engine apart from other search engines. The PageRank algorithm takes in multiple factors to grade the relevance of your website from a scale of 0-10. The PageRank tool is available on your browser by installing the Google Toolbar and choosing from “Toolbar Options” to have the “PageRank” display.

To improve PageRank takes a lot of consistent work and effort and can be established by activities improving both onsite and offsite architecture. Key factors that contribute to the onsite relevance of your website and to improve PageRank include, but are not limited to, relevant meta-tags, optimized content, properly structured image references, proper file infrastructure, and relevant in-bound content links. There are additional factors that Google may use to determine PageRank but you will find that things change over time. Offsite factors include links inbound to your site (the relevance and PageRank of the source of these inbound links), publishing content throughout the internet that links back into the relevant content of your website, hitting the viral/social-sphere with your content and creating relevant inbound links, publishing your website content in additional media types such as audio and video, updating content to provide the search engines with fresh information, and additional factors which are ever changing as well. The scoring methods of the Google PageRank tool will continue to evolve as the internet and search marketplace grow. Check out the innovative Google PageRank prediction tool at http://www.seomastering.com/pagerank-prediction.php.

Search engine optimization (SEO) techniques will be the base to establishing a solid PageRank and to potentially improve PageRank. A comprehensive Search Engine Optimization strategy should include creating relevant meta-tags, fresh and unique content, image alt tags, file architecture and proper onsite conventions, as well as offsite conventions which include creating back-links, content syndication, and alerting the search engines you are relevant to a specific topic. Search Engine Optimization continues to evolve and is a very technical and complex science, so there are components which lie outside of the above breakdown. Using the Google PageRank predictive model tool we provided, you should be able to see that proactive SEO is occurring on your website property and as a result you should see increasing search engine rankings in the near future. Please bear in mind that this tool is simply a best guess at what your Google PageRank may be in the future and should only be used as an estimate. This is not the end all answer as to whether your Search Engine Optimization techniques are effective.

Insightful article in regards to current trends in the marketplace, and highlighting video adoption and potential moves social sites may take to capitalize on their popularity in the near future:

Social Media Is the New Mass Media

Fort Lauderdale, FL – October 19, 2009 –
Search Engine Operator – SEO.cc an active SFIMA member and South Florida headquartered search engine marketing and interactive marketing agency is proud to announce its third consecutive sponsorship of the SFIMA Nautical Networking Event.
About Search Engine Operator – SEO.cc

Headquartered in the Las Olas District of Fort Lauderdale, FL SEO.cc is a client-centric South Florida interactive marketing agency. With its roots in search engine marketing and ROI driven results SEO.cc works closely with ‘best in breed’ strategic
partners to provide its clients with fully-encompassed online marketing strategies.

Search Engine Operator’s past SFIMA sponsorships include:
– 2007 SFIMA Nautical Networking Event (NNE) – Marketeritaville
– 2008 SFIMA Charity Casino – A Night In Monte Carlo
– 2008 SFIMA Nautical Networking Event (NNE) – Rock the Boat
– 2008 SFIMA Holiday Event – SFIMA Holiday Wine Party and Guru Bars
– 2009 SFIMA Event – Using Search to Beat the Economic Blues

About the 2009 SFIMA Nautical Networking Event (NNE)

Setting sail aboard the 170 ft. Lady Windridge Yacht from the Tranquility Marina in Fort Lauderdale, FL on October 23, 2009, the SFIMA NNE is themed “Unmasking Your Potential”.

With an expected turn out of over 400 SFIMA members and interactive marketers from around the world the 2009 SFIMA Nautical Networking Event will be the place to meet innovative market leaders in today’s world of interactive marketing and business development. As always the SFIMA NNE will host networking games, music, dancing and entertainment along with hors d’oeuvres, open top-shelf bar and a dinner buffet.
Upon disembarking the Lady Windridge at 10:30 pm SFIMA’s guests will gather again for the SFIMA NNE After Party.

About SFIMA – The South Florida Interactive Marketing Association
Through monthly educational seminars and annual charity networking events SFIMA hosts an open platform for interactive marketers and businesses to connect. After being founded by Sheryl Cattell in 2003 SFIMA has quickly grown to hundreds of members through the hard work and dedication of board members, volunteers and event sponsors.

SFIMA’s strong connections and large following give it the leverage to present industry leaders and game changing case studies to its members in the monthly educational seminars held at local South Florida hotels like the Fort Lauderdale Beach W and the Las Olas Riverside Hotel. SFIMA also coordinates and hosts the Annual SoFIE Awards (South Florida Interactive Excellence Awards) and the Annual iHack Golf Tournament.

SFIMA has a lot planned in 2009 aside from the legendary 2009 NNE and the lineup includes:

Reshaping Marketing with Video & Social Media: Keynote speaker Jessica Kizorek will present to SFIMA attendees the latest trends in online video, branding and social media marketing.

Wine Social and Guru Bar: Hosted at the Seventh Street Wine Company the SFIMA Wine Social and Guru Bar is often referred to as the SFIMA Holiday Party. In this annual gathering SFIMA members and guest socialize while experiencing a variety of fine wines from around the world.

Those interested in tapping into the education and opportunity present by SFIMA can attend an event as a onetime attendee, enroll into SFIMA as an Annual Individual SFIMA Member, participate as a company with a SFIMA Annual Corporate Membership (3 or 5 seats) and contribute via sponsorships like the 2009 SFIMA Nautical Networking Event (NNE).